Family Dollar Helps CPGs Know the Value Shopper Effie Case Study: Kraft Food Hacks The Digital Dilemma: Determining the Right Mix of New, Traditional Tactics Kroger Acquires Analytical Assets Effie Case Study: The Big Win Kmart Introduces Pharmacy Rewards So-Lo-Mo Central: May 2015 Special Report: Programmatic Advertising Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts E-Commerce Insights Examining the online retail environment surrounding the OTC launch of Flonase The 2015 Guide to Digital Shopper Marketing First Previous 123 124 125 126 127 Next Last