Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase E-Commerce for CPG A Q&A with Matt Pierre, General Mills' director of e-commerce Coca-Cola Wants to Be Retailers’ Most Valuable Partner Kroger Seeks Consumer-Focused Solutions Retailer and brands discuss collaboration/partnerships at FMI Connect event Neutrogena Gives Walgreens the 1-2-3 Treatment Walgreens, Hallmark Send Thank-You Cards Target Testing Beacons Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. First Previous 122 123 124 125 126 Next Last
