Collaboration

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

Walmart has become the exclusive retail partner of VitaHustle, a nutritional supplement DTC brand that launched online and in stores.

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.