Collaboration

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

A new partnership with Koddi provides ad solutions to help tradespeople increase their visibility among relevant homeowners.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness.

Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

A new partnership leverages the retailer's inventory data to create a localized, omnichannel commerce experience.

Watch the On-Demand webinar with KCL and Unilever for insights into Gen Z's grocery savings habits, shopping behaviors and savings strategies for brands and retailers.