The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating.
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.
The commerce agency is integrating sales, traffic and conversion analytics from retail intelligence platform Stackline to accelerate clients’ performance on Amazon.
The partnership allows agencies and brands to programmatically plug into Freeosk’s physical digital video inventory through existing demand-side platforms.
