Collaboration

Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.

WHS Media seeks to reach customers primed for last-minute messaging for CPG essentials. 

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

Canadians can buy discounted bags of surplus food at select stores.