Collaboration

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Inmar Intelligence has replaced Neptune Retail Solutions as the retailer focuses on personalization, loyalty and improving the omnichannel experience.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. 

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

The warehouse giant admits it's still the early days, though.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.