Collaboration

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This summer has been a whirlwind of events for commerce marketers, and the resounding theme I’m walking away with is that true collaboration is the unlock to success for the next era of commerce, writes Editorial Director Jessie Dowd.

The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey.

Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf.

The first branded toy shop at NEX will open ahead of the holiday season, with additional stores to follow in 2025.

Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label.

Recent retail news includes Best Buy kicking off a new campaign and giving itself a brand refresh.