The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.
The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.
The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.
The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating.
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.