Gopuff Adds Incrementality Tools to Boost Ad Performance New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. Albertsons Bolsters Onsite Retail Media With Shoppable Video Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. Southeastern Grocers Names Media Agency of Record The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies. Lowe's Expands Sports Marketing With EA Sports Partnership In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest. Lyft Launches Programmatic In-App Ads Lyft's latest partnership takes digital retail media beyond traditional online storefronts. Dierbergs Markets Leverages Instacart’s Electronic Shelf Label Technology The regional retailer's latest partnership aims to increase in-store picking efficiency and accuracy for online orders. L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. Uber Advertising Adopts Instacart's Carrot Ads See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers. 1 2 3 4 5 Next Last
