Beverages

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.

Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.

Two locations in Michigan offer a simplified and convenient shopping format and experience.

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.