Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.