Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
