Artificial Intelligence

Through an integration between the two partners, IAS can enable viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Recent retail news include Walmart sounding the call for potential vendors, and Lowe's expanding same-day delivery service to all U.S. stores.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote.

Recent retail news includes Aldi remodeling stores and Amazon recruiting local business owners to power its last-mile delivery.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.