The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
Technology startup Juxta recently trialed its first unstaffed, portable "Nomad" shopping units in North Carolina, and it has further roll-out plans for the U.S. and Europe.
SymphonyAI Retail CPG's computer vision-based solution will help the U.K retailer improve planogram compliance and on-shelf availability at more than 500 stores.
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
AI software provider VSBLTY has signed a non-binding letter of intent to buy the digital media and content network, which operates 4,500 in-store digital screens.
