Artificial Intelligence

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote.

Recent retail news includes Aldi remodeling stores and Amazon recruiting local business owners to power its last-mile delivery.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.