Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.
Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.
Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.
Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.
Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.
