Q&A: Gary Kalk of GOcxm Meet Toronto-based GOcxm, one of the Path to Purchase Institute's member companies. Boursin Canada Plans Pop-Up on Ski Slopes The brand is setting up a "ski thru" event at Ontario's Blue Mountain Resort. Walmart Connect Canada Launches Ad Certification Program The program currently offers two courses tailored to the Canadian market. Coca-Cola Tests Contextual Storytelling With Uber Advertising's 'Journey Takeovers' The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed. Sobeys to Unpack the New Value Equation for Shoppers at RMS Canada Avie Leang-Lorenzo, VP of merchandising solutions and business intelligence, will explore how Canadians are redefining what “worth it” means in today's environment. Rona Partners With Google Cloud, DoorDash to Boost AI, Omnichannel Offerings The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences. 7-Eleven Canada Teams With Mastermind Toys for Holidays Partnership brings exclusive SKUs to the convenience stores' shelves. Scotties Teams With NBA Player for Playful Campaign The Toronto Raptors' Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign. Home Depot Canada Launches Same-Day Delivery With Instacart More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution. First Previous 2 3 4 5 6 Next Last
