Walmart

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

The Path to Purchase Institute, in partnership with 84.51°, is proud to announce the winners of its second annual OmniShopper Awards.

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

As of Oct. 17, the retailers are rolling out FDA-approved hearing devices and accessories online and in stores.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

Our gallery presents a sampling of eye-catching and effective in-store activations.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.