Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.
Revolution Beauty leveraged the 30th anniversary of Paramount Picturesโ โCluelessโ by launching a makeup collection exclusively at Walmart in May.
Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.