Revolution Beauty leveraged the 30th anniversary of Paramount Picturesโ โCluelessโ by launching a makeup collection exclusively at Walmart in May.
Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.
The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.