CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.
Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."