Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.
While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.
UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners.
The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo.
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.