Sam's Club

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

The retailer has also chosen a new chief operating officer for its U.S. side.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.