PepsiCo

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.