PepsiCo, Mead Johnson Nutrition, Schnucks Leaders Explore What It Takes to Master Omnichannel Excellence Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey. Meet the 2025 Retail Media Award Winners Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. Whole Foods Campaign Celebrates the Flavors of Latin America The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. Ghost Energy Gives Circle K an Exclusive Flavor The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March. PepsiCo to Acquire Prebiotic Soda Brand Poppi Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. P-O-P Spotlight: Brands Promote Sweepstakes We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. Kroger, Brand Partners Offer 'Return to School' Savings Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break. First Previous 3 4 5 6 7 Next Last
