PepsiCo

The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March.

Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

Kroger united 25 brands for a "Return to School" promotion and sweepstakes following the 2024 holiday break.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.