P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. How Brands, Content Creators Helped Circle K Give Away $500K A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card. Kroger Celebrates Latin Flavors Again Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store. Inside Lipton's First Major Brand Refresh in a Decade President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. PepsiCo, Mead Johnson Nutrition, Schnucks Leaders Explore What It Takes to Master Omnichannel Excellence Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey. Meet the 2025 Retail Media Award Winners Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase. Whole Foods Campaign Celebrates the Flavors of Latin America The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes. Ghost Energy Gives Circle K an Exclusive Flavor The Keurig Dr Pepper brand launched a Strawbango strawberry, mango and citrus flavored energy drink at Circle K in March. PepsiCo to Acquire Prebiotic Soda Brand Poppi Get the details on PepsiCo's proposed acquisition of the popular brand that first garnered attention on ABC's "Shark Tank" in 2018. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. First Previous 2 3 4 5 6 Next Last
