Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.
Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.
Out-of-stocks can be a problem for all brands, but it's a particular challenge in the beverage category where consumers are typically looking to fulfill an immediate need and have plenty of options if their first choice is unavailable.
7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer.
C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.
Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.
