Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P POPAI Announces OMA Award Winners Live from Microsoft, It's Xbox Live! Custom display program promotes online gaming kit Namco Fires Off Displays For Xbox, PlayStation Games Hall of Fame Profile: Bill Brownell A profile of Microsoft's Bill Brownell Office Depot, Microsoft Develop Category Management System Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. Microsoft Canada Builds Off American Xbox Campaign Marvel Heroes Punch Up Game Line, Displays 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies First Previous 33 34 35 36 Next Last