Song in the City A case study from the Promotion Marketing Association's 2004 Reggie Awards RFID: Coming to a Store Near You Retailers back uniform standards, but chip prices must fall before tagging of individual products is common HP P-O-P Lowers Cost, Prohibits Theft RFID and the Store of the Future 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. ShopRite Plays Games with Nestle The Best in Retail Event Marketing Event Marketer magazine's best retail-focused campaigns of 2003 Microsoft Gets 'In Line' for Latest Office Launch Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P POPAI Announces OMA Award Winners First Previous 32 33 34 35 36 Next Last
