Microsoft Brings New Strategy to Brazil 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. Focused P-O-P Helps Microsoft Expand Windows of Opportunity Packaging, P-O-P Give Lotus a New Identity Computer Products Attract Home Users with Traditional Packaged Goods Approach First Previous 34 35 36
