Microsoft

The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears.

As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise

A Report on the Office Supply Channel

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.