A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.
The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel.
Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …
From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.
Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.
Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.
