Brand: Hornitos
Display manufacturer: HH Global
To help support Hornitos’ new line of tequila seltzers, Beam Suntory created a theatrical display as bold and refreshing as the brand’s new ready-to-drink product. Custom Adirondack chairs featuring the iconic Hornitos agave leaf logo drew shoppers in, while a vibrant fruit cart display elevated the product and drove connection to the fresh fruity flavors. Produced in collaboration with HH Global, this display made a splash all summer long.
Brand: New Amsterdam
Display producer: Baer Enterprises
E. & J. Gallo Winery’s New Amsterdam, the official vodka of the National Hockey League, is featured in league programming throughout the season and Stanley Cup playoffs. The impactful structures and paper elements of this display were developed to highlight the brand sponsorship of the league as well as 16 NHL individual teams — in this photo, the St. Louis Blues.
Brand: Bacardi
Display manufacturer: Motive Marketing
At Halloween, Bacardi drove category as well as brand awareness by showcasing and associating its iconic logo (a bat) in a fun yet relevant way. Participating brands included Bacardi Superior, Gold, Spiced, Black and the various flavors. The display merchandised limited-edition Halloween bottles. Bacardi worked with The Mars Agency on creative. The display appeared in Total Wine & More, ABC, Albertsons-Safeway, Kroger and independent liquor stores.
Brands: Jack Daniel’s, Woodford Reserve and Old Forester
Display producer: Vivid Impact
This Brown-Forman display, deployed in Total Wine & More, created a wow factor and offered the shopper holiday entertaining inspiration. The QR code on the display directed shoppers to Brown-Forman’s “Cheers To The Host” website, where shoppers could engage with additional content, find cocktail and food recipes, and discover entertaining tips. The display was designed by Jill Knight and produced by Vivid Impact.
Brand: Crook & Marker
Display producer: Orora Visual
Crook & Marker’s second annual “Cinco de Margo” campaign encouraged national retailers (Total Wine, Wegmans, and other beer, wine and spirits chains) to order pallets of organic cocktails for the roadshow activation, which featured product samplings, games and giveaways. Orora Visual designed, engineered and produced a variety of displays to command floor space and encourage shoppers to follow the brand. The replica of the van — coined the “flavor bus” — intuitively communicated the campaign while the countdown clock inspired anticipation for the mobile tour visit.
Brand: Jameson
Display producer: HH Global
As part of the Jameson fall sports program that ran August through October 2022, Pernod Ricard introduced shoppers to the ritual of adding Jameson to game days. Promoting the Jameson Original, Orange and Black Barrel products, the in-store program featured a “wow” display, case bins, shelf talkers and bottle foam fingers. More than 300 floor displays appeared in chain liquor, independent liquor and grocery stores. Jameson worked with The Marketing Arm on creative.
Brand: Jefferson’s Ocean
Display producer: Bish Creative
Jefferson‘s Ocean wanted to develop an iconic mass display that allowed it to become the dominant brand within the portfolio. The replica ship bookend display was created to secure a sizable amount of retail space with the ability to adjust to accommodate the product offerings in each store. The strategy was to capitalize on the Jefferson’s Ocean story, creating a temporary piece that matched the massive ship that transports the barrels from the Mississippi, around the Gulf of Mexico and up the Atlantic Ocean.
Brand: Jack Daniel’s
Display producer: Motion Display
In the summer of 2022, Brown-Forman launched a digital shelf talker with an animated screen featuring Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Original BBQ sauce at Walmart. The shelf talkers were placed in three different locations inside Walmart (spirits, BBQ sauce and cold meats departments) to help cross-promote the barbeque occasion and also educate shoppers on the breadth of the Jack Daniel’s brand. Created in partnership with Motion Display, the display was executed in 800 stores.
Brand: 19 Crimes
Display producers: Napa Wooden Box, Main St. Group
Treasury Wine Estates in 2022 unveiled 19 Crimes Cali Gold, its newest wine in partnership with Snoop Dogg. The franchise’s first sparkling wine seized attention with eye-catching P-O-P activity as well as effective digital/social media and key influencers. This display was a key component of the campaign, which brought to life Snoop Dogg’s 1966 gold Deville low-rider. The creative pole topper from Napa Wooden Box maximized attention and helped increase product sales. The display was designed for ease of assembly, including five individual parts that were glued and partially assembled but packed flat. It took less than 15 minutes to assemble in-store.
Brand: Hornitos
Display producer: HH Global
Beam Suntory’s Hornitos needed a permanent display solution that was as premium and bold as its tequila. Made with a combination of rich reclaimed wood, rustic steel and iconic Hornitos green accents, the brand ensured its display authentically captured shoppers’ attention and elevated its presence in-store. Produced in collaboration with HH Global, the display also featured interchangeable graphics ensuring messaging could stay fresh across all crucial time periods.
Brand: Matua
Display producers: Main St. Group, Insight Resource Group
In-store merchandising has been a key component as Treasury Wine Estates builds the Matua brand. This display leverages the standout teal color from the label. Consistency with the lifeguard stand, surfboard and giant teal glasses have been staples of the merchandising, creating impact on the floor.
Brand: Hint
Display producer: Imagine
For Hint’s 2023 New Year’s promotion, the brand’s field marketing team built displays with various elements custom to each store’s footprint. This eye-catching display wrapped with base wrap and die-cut bottles aimed to get consumers feeling inspired and refreshed for a new year with Hint flavors.
Brand: iLAVA
Display producer: Frank Mayer
Aiming to eliminate transaction times, Tucson, Arizona-based cannabis company iLAVA introduced self-order kiosks to its dispensaries. Designed by Frank Mayer, the freestanding pedestal kiosks and wall units serve both medical and recreational customers, who can place their orders using a self-service kiosk, and then check out
at the counter.
Brand: Fresh Pet
Display producer: Imagine
Fresh Pet wanted a display at Kroger that would house three of their chiller units for fresh pet foods —a destination within the store, and not an aisle. The main display is medium-density fibreboard (MDF) with laminated wood grain. The side panels accept large panels with a lift-and-drop installation, making it easy for stores to update signage as needed.
Brand: Kellogg’s
Display producer: Bish Creative
This lane blocker display was designed to serve as a vehicle for incremental sales for Rice Krispies Treats and Cheez-It snacks in the checkout lanes for major retailers. Kellogg’s wanted a durable long-lasting display that would have a measurable impact, as well as an authentic replication of open packaging for both products. Produced with steel, wire and custom-molded Rice Krispies Treats and Cheez-It crackers, this piece is eye-catching to the shopper and easy to merchandise for the retailer.
