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We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.