Google, Inc.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.