Google, Inc.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.