Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.
