Google, Inc.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Amazon, Walmart, Stitch Fix, The Home Depot and Nike are among the top 10 out of 100 companies benchmarked in an AI index ranking from Lily AI.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.