Google, Inc.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.