Who You Calling 'Tier 2'? Regional chains like Publix get plenty of national brand attention Report: 'Tier 2' Retailers Brands and agencies see an opportunity and are eager to work with (but not offend) the key regional players Get Out of the Tub! General Mills Wants ‘Box Tops Heroes’ Global Retailing Trends: World View Digital Advertising: Hitting the Hyperlocal Target Brands use the latest in data-driven precision to reach online consumers where they live Best Practices in Shopper Marketing Measurement, Part 4: Integrating Metrics The New Aisle: Emerging Trends in Online Grocery Shopping Platform Review: Safeway's '10% Goes Back to Schools' Safeway's cause platform gets high involvement (and high marks) Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity The Effect of Coupon Enthusiasts 'Extreme' and 'Super' couponing cost manufacturers and retailers money while undermining their intentions Hershey Rebuilds Around Insights Hershey drives demand with its 'Insights Driven Performance' model First Previous 70 71 72 73 74 Next Last
