'The Hub': The DNA of ROI By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. P&G's brandSaver Balances a Budget 'The Hub': Shopping for Superstars Opportunities for innovation and growth attract the best and brightest to shopper marketing. 'The Hub': Winning in Store A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation Seasonal Report: Back-to-School 2008 Forward . . . into the Past! Publix Pushes Price Message Defining Shopper Marketing Safeway Takes Familiar Route to School IRI's 'Times & Trends: Channel Migration 2008' First Previous 104 105 106 107 108 Next Last
