SymphonyIRI's 2011 'New Product Pacesetters' Summit Keynote: PepsiCo on Digital Media and the Shopper Decision Journey Category Killer Apps 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store Ahold Set to Reshape Retail The Why Behind the Buy: Digital The Why Behind the Buy The new normal is no longer new, it is just normal. Merchandising Trends: Driving Consumption Through Shopper Marketing A 'Times & Trends' Report from SymphonyIRI Survey Finds Quality Often Outweighs Price Is Your Mobile Strategy APPealing? Developing an app of their own probably not the way to go for many brands Confirming Retail Execution Field Agent app uses shoppers to measure compliance, but questions remain on best way to validate execution How to Succeed at Retail: Aligning Shopper Marketing Principles First Previous 71 72 73 74 75 Next Last
