Capgemini

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.

Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far

Executives to detail retailer's removal of tobacco from stores

Manufacturer tests conveyor belt ads at checkout with Weis Markets

Retailer's marketing chief says the value shopper presents significant opportunities for growth