Smartphones Are Mother-Approved Brand marketers must realize that moms are including smartphones in their juggling act Good Insight Hunting Brands are gathering and validating insights, but are they actionable and do they address a business need? Appetite for Disruption Shopper Marketing Trends Report 2012 OTC Squeeze Play Drugstore chains are putting private-label products on center stage at the expense of national brand The Unscientific, Unsubstantiated, Darn-Near-Arbitrary Marketer of the Year Award Online Advertising Drives In-Store CPG Sales Shopper Marketing 5.0: Creating Value with Shopper Solutions Seasonal Collaboration Open to (and armed with) insights, brands are prioritizing participation in retailer calendars Survey: Dollar Stores Threaten All Label Me Healthy Retailers say nutrition labeling programs are affecting shopper behavior Go Ahead, 'Fence' Me In Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology First Previous 72 73 74 75 76 Next Last
