On the Border

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

Following reports that The Kroger Company and Albertsons Companies were in talks to merge a day earlier, the grocery giants on Oct. 14 revealed they have entered a definitive agreement to merge.