The New Consumer (September-October 2022) A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors. Kroger Precision Marketing Adds Video, CTV Advertising The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact. Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system. Introducing the 2022 Class of P2PI’s 40 Under 40 Kroger Is Building a Grocery Ecosystem for the Future From Progressive Grocer, April 14: Kroger Expands Access to On-Site Ad Inventory Kroger Caps Off Year of Record Growth From Progressive Grocer, March 3: SmartyPants, Instacart Ring in the New Year DTC, Social Commerce, the Store and the Shopper Uber Intros Holiday Hub, Seasonal Delivery Offerings First Previous 3 4 5 6 7 Next Last
