Amazon.com, Inc.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

In-store advertising in North America doesn't look all that different than it did two decades ago. Tara Hekmat of SMG x Threefold explains why we’re overdue for an upgrade.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.