Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.
The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.
In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.