84.51

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

The retailer is offering lower prices than last year, reducing prices on more than 2,000 items across private label and national brands, including everyday essentials and holiday gifts.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

Insights from Kroger's 84.51° show that most shoppers are prioritizing deals and promotions ahead of the holidays, and election-related uncertainty is impacting consumer decisions across age groups.

Kroger's retail media network is Kroger Precision Marketing, and powered by 84.51°, its data analytics subsidiary.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.

Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.

Almost half of consumers will use AI in their holiday planning this year, though tried-and-true methods like word of mouth and Pinterest remain top of mind, at least for meal inspiration, according to 84.51° research.

Kroger’s in-house data shop has created a solutions team and related venture, 84.51° Labs, to help advance how shoppers engage in the retail experience.