84.51

Meet the Hybrid Shopper

How will consumers behave during the holiday 2021 season? A new study from 84.51° reveals omnichannel shopping is here to stay as we adapt to the 'new normal'
Profile: Cara Pratt, Senior Vice President, Kroger Precision Marketing, 84.51°

Cara Pratt is a Women of Excellence finalist in the “Idea Builder” category
Optimizing Retail Media Networks
Kroger Precision Marketing (KPM)
The Store as a Digital Channel
Kroger Taps Agency Exec to Head Up Digital

Yael Cosset, chief commercial officer and chief information officer of Kroger-owned marketing agency 84.51°, will replace Kroger group vice president and chief digital officer Kevin Dougherty following his retirement on Jan. 27, 2017.