Canada

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

The retailer's 'True North' strategy includes a new operating model and scaling its loyalty program.

The location is the supermarket chain’s 41st in the province.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.