In-Store Retail Media

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Simon will focus on integrating the companies’ retail media capabilities.

Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.