Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.
We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.
The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.