In-Store Retail Media

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.

The Canadian retailer and the software development company are adding hundreds of screens to stores this fall and in 2026.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

A former Lowe's Media Network and Roundel director is leading the venture.