In-Store Retail Media

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.