In-Store Media

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

The brand stages short but effective campaigns at various retailers.

The full-funnel campaign includes videos and in-store signage.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.