In-Store Experience

P2PI member companies can now download the complete research report, produced in partnership with Great Northern Instore.

In part 3, we examine which technologies are gaining traction across retail channels, and look ahead at the promise of AI assistants and personalization.

Noteworthy P2PI in-store headlines include a look at ShopRite and research on what consumers want.

This infographic explores how digital engagement influences in-store behavior, how physical retail experiences shape purchase decisions and three strategies for connecting the shopper journey across channels.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Value, local relevance, in-store discovery and technology shape the shopping experience at the East Coast cooperative.

Learn how the company's in-store strategy is shifting away from physical store hardware.

The mass merchant sees discovery and AI reshaping the shopper journey.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.