This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.
In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.
Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.
The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.
CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.